{"id":6741,"date":"2025-07-28T15:13:44","date_gmt":"2025-07-28T13:13:44","guid":{"rendered":"https:\/\/swipay.ch\/what-swipay-stands-for-today-our-attitude-our-honeycombs-our-vision\/"},"modified":"2025-11-19T11:51:49","modified_gmt":"2025-11-19T10:51:49","slug":"what-swipay-stands-for-today-our-attitude-our-honeycombs-our-vision","status":"publish","type":"post","link":"https:\/\/swipay.ch\/en\/what-swipay-stands-for-today-our-attitude-our-honeycombs-our-vision\/","title":{"rendered":"What SwiPay stands for today &#8211; our attitude, our honeycombs, our vision"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p data-start=\"270\" data-end=\"431\">In recent months, we have put a lot of things to the test &#8211; and changed some things.<br data-start=\"361\" data-end=\"364\">\ud83d\udc49 Including our website and all our communication.<\/p>\n<p data-start=\"433\" data-end=\"625\"><strong data-start=\"433\" data-end=\"443\">Why?<\/strong><br data-start=\"443\" data-end=\"446\">Because we are at a different point today than we were two years ago.<br data-start=\"511\" data-end=\"514\">We serve customers in <strong data-start=\"541\" data-end=\"595\">Switzerland \ud83c\udde8\ud83c\udded, Austria \ud83c\udde6\ud83c\uddf9 and Germany \ud83c\udde9\ud83c\uddea<\/strong> and want to make it crystal clear:<\/p>\n<ul data-start=\"626\" data-end=\"746\">\n<li data-start=\"626\" data-end=\"661\">\n<p data-start=\"628\" data-end=\"661\">What you can expect from us.<\/p>\n<\/li>\n<li data-start=\"626\" data-end=\"661\">\n<p data-start=\"628\" data-end=\"661\">What we take off your hands.<\/p>\n<\/li>\n<li data-start=\"688\" data-end=\"746\">\n<p data-start=\"690\" data-end=\"746\">How we help you save time, money and stress.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"748\" data-end=\"890\">Our new website is not a beauty update.<br data-start=\"795\" data-end=\"798\">\u2728 It is an expression of our attitude: <strong data-start=\"834\" data-end=\"888\">clear, focused and consistently oriented towards you<\/strong>.<\/p>\n<h3 data-start=\"897\" data-end=\"939\"><strong data-start=\"901\" data-end=\"939\">Our honeycombs &#8211; more than just a design<\/strong><\/h3>\n<p data-start=\"941\" data-end=\"1109\">If you look closely, you&#8217;ll see them everywhere: <strong data-start=\"990\" data-end=\"1007\">our honeycombs.<\/strong><br data-start=\"1007\" data-end=\"1010\">They are more than just a graphic pattern. They stand for what we want to offer you every day:<\/p>\n<ul data-start=\"1111\" data-end=\"1312\">\n<li data-start=\"1111\" data-end=\"1178\">\n<p data-start=\"1113\" data-end=\"1178\"><strong data-start=\"1113\" data-end=\"1176\">Networking &#8211; because payment has to connect everything.<\/strong><\/p>\n<\/li>\n<li data-start=\"1179\" data-end=\"1246\">\n<p data-start=\"1181\" data-end=\"1246\"><strong data-start=\"1181\" data-end=\"1244\">Stability &#8211; because your business needs to be able to count on us.<\/strong><\/p>\n<\/li>\n<li data-start=\"1247\" data-end=\"1312\">\n<p data-start=\"1249\" data-end=\"1312\"><strong data-start=\"1249\" data-end=\"1310\">Efficiency &#8211; because every move and every franc counts.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1314\" data-end=\"1426\">Our honeycombs are deliberately not rigidly arranged.<br data-start=\"1363\" data-end=\"1366\">They <strong data-start=\"1382\" data-end=\"1397\">form<\/strong> a <strong data-start=\"1382\" data-end=\"1397\">DNA shape \ud83e\uddec<\/strong> &#8211; and there is a reason for this:<\/p>\n<p data-start=\"1428\" data-end=\"1614\">Just as DNA is the blueprint of life, we want to be <strong data-start=\"1478\" data-end=\"1526\">a reliable part of your business<\/strong>.<br data-start=\"1532\" data-end=\"1535\">Deeply rooted, indispensable and at the same time adaptable and innovative.<\/p>\n<h3 data-start=\"1621\" data-end=\"1669\"><strong data-start=\"1625\" data-end=\"1669\">Why we deliberately keep payment simple<\/strong><\/h3>\n<p data-start=\"1671\" data-end=\"1779\">Payment is often made unnecessarily complicated &#8211; different providers, support hotlines, hidden costs.<\/p>\n<p data-start=\"1781\" data-end=\"1815\">Our approach is deliberately different:<\/p>\n<ul data-start=\"1816\" data-end=\"1942\">\n<li data-start=\"1816\" data-end=\"1845\">\n<p data-start=\"1818\" data-end=\"1845\"><strong data-start=\"1818\" data-end=\"1843\">Everything from a single source.<\/strong><\/p>\n<\/li>\n<li data-start=\"1846\" data-end=\"1899\">\n<p data-start=\"1848\" data-end=\"1899\"><strong data-start=\"1848\" data-end=\"1897\">One contact person &#8211; no support jungle.<\/strong><\/p>\n<\/li>\n<li data-start=\"1900\" data-end=\"1942\">\n<p data-start=\"1902\" data-end=\"1942\"><strong data-start=\"1902\" data-end=\"1940\">Proactively, before you have a fire.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1944\" data-end=\"2129\">This applies not only to Switzerland, but also to Austria and Germany.<br data-start=\"2024\" data-end=\"2027\">\ud83d\udccd We are on site in all three countries and can support you exactly where you need us.<\/p>\n<h3 data-start=\"2136\" data-end=\"2182\"><strong data-start=\"2140\" data-end=\"2182\">Our world of color &#8211; energy and support<\/strong><\/h3>\n<p data-start=\"2184\" data-end=\"2224\">Red and gray are not random colors.<\/p>\n<ul>\n<li data-start=\"2227\" data-end=\"2299\"><strong data-start=\"2227\" data-end=\"2280\">Red stands for energy, passion and movement.<\/strong>  This is how we work.<\/li>\n<li data-start=\"2300\" data-end=\"2381\">\n<p data-start=\"2302\" data-end=\"2381\"><strong data-start=\"2302\" data-end=\"2346\">Gray stands for stability and trust.<\/strong>  You can rely on that.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2383\" data-end=\"2526\">Together they make up exactly what SwiPay should be for you:<br data-start=\"2446\" data-end=\"2449\"><strong data-start=\"2449\" data-end=\"2524\">A partner who supports you and at the same time leads the way for you.<\/strong><\/p>\n<h3 data-start=\"2533\" data-end=\"2566\"><strong data-start=\"2537\" data-end=\"2566\">Our promise to you<\/strong><\/h3>\n<p data-start=\"2568\" data-end=\"2815\">We want to make payment so easy for you that you no longer feel it.<br data-start=\"2639\" data-end=\"2642\">We want to give you support so that you can concentrate on your business.<br data-start=\"2726\" data-end=\"2729\">And we want to meet you at eye level &#8211; whether you&#8217;re a small caf\u00e9 or a large chain.<\/p>\n<p data-start=\"2817\" data-end=\"2887\">That is our claim &#8211; in Switzerland, Austria and Germany.<\/p>\n<p data-start=\"2889\" data-end=\"2932\"><strong data-start=\"2889\" data-end=\"2930\">With passion. With focus. With you.  <\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130],"tags":[134,131,132,211],"class_list":["post-6741","post","type-post","status-publish","format-standard","hentry","category-with-you","tag-networking","tag-payment-d-a-ch-en","tag-scale-up-en","tag-simplify-payment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What SwiPay stands for today - our attitude, our honeycombs, our vision | SwiPay AG - CH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swipay.ch\/en\/what-swipay-stands-for-today-our-attitude-our-honeycombs-our-vision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What SwiPay stands for today - our attitude, our honeycombs, our vision\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swipay.ch\/en\/what-swipay-stands-for-today-our-attitude-our-honeycombs-our-vision\/\" \/>\n<meta property=\"og:site_name\" content=\"SwiPay AG - CH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/swipay.payment\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-28T13:13:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T10:51:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swipay.ch\/wp-content\/uploads\/2026\/03\/SwiPay_Logo_1200x675.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sven Leitl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sven Leitl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/swipay.ch\\\/en\\\/what-swipay-stands-for-today-our-attitude-our-honeycombs-our-vision\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/swipay.ch\\\/en\\\/what-swipay-stands-for-today-our-attitude-our-honeycombs-our-vision\\\/\"},\"author\":{\"name\":\"Sven Leitl\",\"@id\":\"https:\\\/\\\/swipay.ch\\\/en\\\/#\\\/schema\\\/person\\\/b341bd6e97b9e5d0eebb323175253cbc\"},\"headline\":\"What SwiPay stands for today &#8211; 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