{"id":34480,"date":"2026-03-12T16:42:24","date_gmt":"2026-03-12T15:42:24","guid":{"rendered":"https:\/\/swipay.ch\/euroshop-2026-what-payment-brokers-have-to-do-with-retail\/"},"modified":"2026-03-16T20:26:54","modified_gmt":"2026-03-16T19:26:54","slug":"euroshop-2026-what-payment-brokers-have-to-do-with-retail","status":"publish","type":"post","link":"https:\/\/swipay.ch\/en\/euroshop-2026-what-payment-brokers-have-to-do-with-retail\/","title":{"rendered":"EuroShop 2026 – What payment brokers have to do with retail"},"content":{"rendered":"

Hartmut and Martin were at EuroShop – not to present, but to listen. The video (2 minutes) shows the conversations we had with industry experts there. Wolfgang Steuer from Softpay and Shefket Robelli from Voltox speak plainly about the future of retail payment. They make it clear what is really at stake. <\/strong><\/p>\n

The situation: complexity is increasing<\/h3>\n

If you work in retail – be it gastronomy, retail or system catering – you know this: payment is no longer just a technical issue. It’s a jungle of providers, methods, integration projects and hidden costs. You need card payments, digital wallets, possibly regional standards such as ep2 in Switzerland, plus the pressure to reduce costs without compromising on security and flexibility. <\/p>\n

This is nothing new. But it is becoming increasingly acute. <\/p>\n

At EuroShop, we received confirmation of exactly that:<\/strong> The market is turning. Retailers want less payment chaos – but not fewer options. They want control. They want transparency. And they don’t want to reintegrate every five years because a provider changes its fee structure. <\/p>\n

The payment broker model: what other industries have been doing for a long time<\/strong><\/p>\n

In insurance, in financial advice, in the real estate market – there are brokers everywhere. They act as intermediaries between you and the providers. They know the market, compare objectively, negotiate better conditions and, above all, they are independent. In payments, this model has only just come of age. <\/p>\n

A good payment broker does three things:<\/strong><\/p>\n

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  1. It is neutral.<\/strong> He doesn’t earn from you choosing a particular provider – he earns from your transactions running. His job is to build the best setup for you, not the most profitable one for him. <\/li>\n
  2. It decouples you from dependencies.<\/strong> You no longer change an entire acquirer or PSP – this is a project. With a broker, you change a routing rule and move on. No integration project. No media change. <\/li>\n
  3. He gives you your data back.<\/strong> Payment data is valuable. They are yours. A good broker unifies them, makes them analyzable and gives you real control – without you having to deal with technical debt or compliance pitfalls. <\/li>\n<\/ol>\n<\/div>