{"id":26817,"date":"2025-09-09T15:19:42","date_gmt":"2025-09-09T13:19:42","guid":{"rendered":"https:\/\/swipay.ch\/why-its-worth-accepting-american-express-and-what-merchants-get-out-of-it\/"},"modified":"2025-11-19T11:51:44","modified_gmt":"2025-11-19T10:51:44","slug":"why-its-worth-accepting-american-express-and-what-merchants-get-out-of-it","status":"publish","type":"post","link":"https:\/\/swipay.ch\/en\/why-its-worth-accepting-american-express-and-what-merchants-get-out-of-it\/","title":{"rendered":"Why it&#8217;s worth accepting American Express &#8211; and what merchants get out of it"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Many merchants believe they won&#8217;t miss out on anything if they don&#8217;t accept <strong>American Express<\/strong>. The thought: &#8220;Hardly anyone pays with it anyway.&#8221;<br \/>\n<strong>Our experience shows:<\/strong> This is a fallacy.<\/p>\n<p>Because <strong>AMEX<\/strong> is more than just a card &#8211; it is the key to a target group that is particularly happy to spend and loyal to the brand. And that is precisely why acceptance is worthwhile. <\/p>\n<p>What we observe every day at SwiPay:<\/p>\n<p><strong>More sales<\/strong><br \/>\nAmerican Express members spend an average of 51% more than other cardholders. <strong>This means that<\/strong> every AMEX customer you turn away costs you potential additional turnover.<\/p>\n<p><strong>More transparency<\/strong><br \/>\nNo hidden fees, no rate juggling. AMEX works with a clear &#8220;One Rate&#8221; &#8211; simple, comprehensible, fair. <\/p>\n<p><strong>More visibility<\/strong><br \/>\nAMEX offers you a free presence on platforms such as Shop Small or SELECTS. In Switzerland, you can reach over 530,000 active members &#8211; without any additional marketing budget. <\/p>\n<p><strong>More marketing support<\/strong><br \/>\nFrom professional advertising materials to online reach: you receive targeted support that goes beyond just payment.<\/p>\n<p>With <strong>AMEX<\/strong>, you are not just opening another card terminal. You are opening the door to a target group that is prepared to invest more &#8211; in good products, good service and good experiences. <\/p>\n<p>And this is exactly what fits in with our mission at SwiPay:<br \/>\nPayment that thinks for itself &#8211; and keeps up when things are going right for you.<\/p>\n<p><strong>With passion. With focus. With you.  <\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130],"tags":[173,175,131,211,174],"class_list":["post-26817","post","type-post","status-publish","format-standard","hentry","category-with-you","tag-gastronomy","tag-growth-network","tag-payment-d-a-ch-en","tag-simplify-payment","tag-trade-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why it&#039;s worth accepting American Express - and what merchants get out of it | SwiPay AG - CH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swipay.ch\/en\/why-its-worth-accepting-american-express-and-what-merchants-get-out-of-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why it&#039;s worth accepting American Express - and what merchants get out of it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swipay.ch\/en\/why-its-worth-accepting-american-express-and-what-merchants-get-out-of-it\/\" \/>\n<meta property=\"og:site_name\" content=\"SwiPay AG - CH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/swipay.payment\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-09T13:19:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T10:51:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swipay.ch\/wp-content\/uploads\/2026\/03\/SwiPay_Logo_1200x675.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sven Leitl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sven Leitl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/swipay.ch\\\/en\\\/why-its-worth-accepting-american-express-and-what-merchants-get-out-of-it\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/swipay.ch\\\/en\\\/why-its-worth-accepting-american-express-and-what-merchants-get-out-of-it\\\/\"},\"author\":{\"name\":\"Sven Leitl\",\"@id\":\"https:\\\/\\\/swipay.ch\\\/en\\\/#\\\/schema\\\/person\\\/b341bd6e97b9e5d0eebb323175253cbc\"},\"headline\":\"Why it&#8217;s worth accepting American Express &#8211; 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