{"id":6908,"date":"2025-07-24T00:00:24","date_gmt":"2025-07-23T22:00:24","guid":{"rendered":"https:\/\/swipay.ch\/privacy-policy-for-retailers\/"},"modified":"2026-10-27T18:24:57","modified_gmt":"2026-10-27T17:24:57","slug":"privacy-policy-for-retailers","status":"publish","type":"page","link":"https:\/\/swipay.ch\/en\/privacy-policy-for-retailers\/","title":{"rendered":"Privacy policy for retailers"},"content":{"rendered":"

Privacy policy for retailers<\/h1><\/div>

This Privacy Policy explains how we process personal data (hereinafter referred to as “personal data” or “data”) in connection with the acceptance of cashless payment methods such as credit and debit cards. The following explains which personal data is stored and how it is processed concerning you (hereinafter referred to as you<\/strong>) in accordance with the Swiss Federal Act on Data Protection (FADP<\/strong>) and, where applicable, the European General Data Protection Regulation (GDPR<\/strong>). Furthermore, your rights regarding the use of your personal data are described. <\/p>\n

Responsible body for data processing<\/p>\n

The following company is responsible for data processing in accordance with this privacy policy:<\/p>\n

SwiPay AG<\/strong>
\nCompliance
\nOberneuhofstrasse 3
\nCH-6340 Baar ZG
\nE-Mail: compliance@swipay.ch<\/p>\n

If you have any questions about data protection, you are welcome to contact us at this address.<\/p>\n<\/div>

\n

<\/i><\/i><\/span>What data we process<\/span><\/a><\/h3><\/div>
\n

Depending on the occasion and purpose, we process different data from different sources. We collect and process information on natural and legal persons as well as data on contact persons of merchants with whom we work. This data may also include information about third parties, e.g. in the context of complaints or about other employees of the retailer. <\/p>\n

The most important data categories include<\/p>\n

    \n
  1. Master data<\/strong>: This includes data that relates directly to your person and characteristics, e.g. name, language, nationality, date of birth, information from identification documents, copies of identification documents of the merchant’s representatives, further details in connection with your activity for the merchant (e.g. company, additional contact details, function), details about the contractual relationship with us, about the merchant or branch and their bank or postal details. The private address of the authorized signatories can also be processed as part of the creation of a service request. We usually receive this data directly from you or from third parties (e.g. from the commercial register). <\/li>\n
  2. Financial and risk data<\/strong>: This includes information on the financial situation as well as data to combat abuse and fraud or to comply with legal provisions and compliance requirements, e.g. information on the merchant’s creditworthiness. We may receive this information from financial institutions, credit agencies, the Central Office for Credit Information (ZEK), government agencies or from publicly accessible sources. <\/li>\n
  3. Transaction data<\/strong>: This data relates to transactions, e.g. transaction type, amount, currency, time, terminal ID, contracting party number and certain card details. Such data is processed when your customers use their cards, made available to you via a portal or analyzed as part of investigations into complaints or possible misuse. <\/li>\n
  4. Contract data<\/strong>: This includes further information in connection with the contractual relationship, e.g. information on the application, conclusion, execution and termination of an acceptance contract or information on complaints and feedback to customer service.<\/li>\n
  5. Behavioral and preference data<\/strong>: We collect this data to get to know you better and to tailor our products and services optimally to your needs. To do this, we analyze transaction data and derive your behavior and preferences from it. <\/li>\n
  6. Communication data<\/strong>: This includes all information related to our communication with you, such as the content of messages or details of the nature and timing of communications. This may also include recordings of telephone conversations. <\/li>\n
  7. Other data<\/strong>: We process other data that we collect or receive in connection with the contractual relationship, e.g. information from authorities as part of official investigations.<\/li>\n<\/ol>\n<\/div><\/div><\/div>

    <\/i><\/i><\/span>Who do we share your data with?<\/span><\/a><\/h3><\/div>
    \n

    We may share your data as follows:<\/p>\n